NEW PRODUCT RELEASE

Swiftech® introduces new flagship waterblock, the Apogee™ GTZ for Intel® and AMD® processors.

“The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Lakewood , CA – August 12, 2008 1:45 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of their new flagship waterblock. The Apogee™ GTZ aims at capturing the world’s top performance crown thanks to an entirely new design which features a pin matrix composed of 225 µm (0.009") micro structures, and a patent pending topographically mapped cold plate. The product is shipped with a tool free retention mechanism for Intel® Core™ families of microprocessors (LGA 775) and Swiftech® offers optional retention systems for all popular desktop and many server processors by AMD® and Intel®. The Company expects the Apogee™ GTZ to be compatible and equally effective with the upcoming and highly anticipated Intel® processor code named “Nehalem” thanks to an optional retention mechanism.  “While the Apogee™ GTZ retains the name of its very successful predecessors, it leaps ahead of both relatives and competitors by consolidating Swiftech’s ten years experience with months of research & development, and it represents a manufacturing achievement that is nothing short of a technological prowess.” said Gabriel Rouchon Swiftech's Chairman  & CTA.  The product is being shipped to the distribution channels now.

MSRP: $69.95

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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com.

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.