PRESS RELEASE, FOR IMMEDIATE RELEASE

Swiftech® unveils the world's first fully integrated pump and radiator, the MCR Drive™ series of heat exchangers.

“The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Long Beach, CA – December 17, 2009, 1:45 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of the MCR Drive™ series of heat exchangers, a totally new concept in the world of liquid cooling: the patent pending heat exchangers feature a unique radiator with a built-in pump and a reservoir. The MCR Drive™ concept constitutes the foundation for a simple, high-performance, yet versatile liquid cooling system where only CPU and/or Graphics waterblocks will need to be added; this provides a future-proof solution where users will only have to swap their waterblock whenever they upgrade to a new form factor. "Integrated liquid cooling systems are not new, but none exist where the core cooling system combines radiator, pump and reservoir. If we look at competing products, many of the entry level liquid cooling kits which are now available to the public only provide incremental performance improvements compared to high-end heat pipe heatsinks because they only use a single 120mm radiator; they also offer limited compatibility and upgradeability with various CPU form factors, and most feature a hermetically closed loop thus disallowing the addition of graphics or chipset cooling in the loop. With this in mind, we believe that if users or system builders are to make the jump to liquid cooling, they might as well enjoy the full benefits of the added performance headroom afforded by the use of dual, triple or even quad radiators" said Gabriel Rouchon, Swiftech's Chairman and CTA. Mr. Rouchon also added: "The implications of this new invention are fairly far reaching, because there finally is a truly high performance cooling solution that is safe, easy to integrate in a PC, and future proof. This solution solves many of the issues faced not only by consumers, but OEM's and system builders in search for a reliable and effective system-wide cooling system". The MCR Drive™ series of heat exchangers are available in dual 120mm or triple 120mm form factors. They are also sold with or without a pump; Swiftech's existing MCP350 and MCP355 pumps are fully compatible with the MCR Drive™ radiators.

MSRP: $134.95 to $209.95 depending on versions

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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com. 

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.